In this free, 30 minute webinar, you will discover how a well-crafted 'promise to members' helps you clearly communicate the value your association offers to members and prospective members and underpins everything you do.
Research shows that one of the biggest challenges that most membership associations face when trying to grow their membership is communicating the value they offer to prospective members.
In this free 30 minute webinar, FineHaus director Nicki Hauser explains how to develop a powerful promise that clearly explains why prospective members should join your association and underpins everything you do for members.
You will discover:
- what is a member promise (and why you need one)
- common traps associations fall into when trying to explain why prospective members should join
- the difference between the ‘why’ and the ‘what’
- a simple team exercise to help you develop your member promise
- how a member promise can underpins everything your association does, using a real-world example.