Find new members and keep the ones you have happy and engaged!

Most membership associations want to grow their membership – after all, membership is your core business!  Strong membership growth is a powerful indicator that your membership association is achieving its strategic priorities, has a clearly articulated and compelling value proposition and is successfully delivering on its promise to members.

However, figuring out how to grow your members – and then making this happen can sometimes be easier said than done.

Achieving Membership Growth

Membership growth is the result of strategic focus and careful attention to a whole range of things at your association. It is hard work, requiring consistent effort at every level of your association.   Smaller associations often don’t have access to the expertise needed to put together a long-term, sustainable membership strategy – while larger associations can often benefit from a fresh, independent set of expert eyes to review and refresh their membership acquisition, membership renewal and membership engagement programs.

If you are struggling to attract new members despite your best efforts, if your members are leaving faster than you can replace them or if you want to supercharge your growth past anything you have managed to achieve before, then it might be time to get in some expert help.

Our approach to membership growth strategy

FineHaus has a practical, systematic and hands-on approach to collaboratively developing a comprehensive membership strategy and supporting its successful implementation.

Step 1: Membership Review

To get started, we conduct a comprehensive review of your current approach to membership acquisition, engagement and retention.

This includes reviewing your current membership profile, your membership types, criteria and pricing, your value proposition (or promise to members), how you currently go about finding new members, why members join (or leave), the quality of your prospect and member data, your association’s join and renewal processes and how your members are engaging with your services.

As part of this review, we also look at the environment in which your association operates to understand the total available market, challenges facing your members and their companies, the competitive landscape for your Association, industry trends and the impact of these on your Association.

Step 2: Membership Research

In parallel to this, we also recommend you conduct research with members and prospective members to provide quantitative, evidence-based data on member engagement and satisfaction at your association to inform the strategy. The Member Experience (MX) Research we conduct in partnership with widely-respected researchers, beaton, is very affordable, and provides invaluable insights. We can also undertake custom research into member and non-member satisfaction and engagement.

Step 3: Membership Strategy 

We then collaboratively develop a comprehensive, three-year membership strategy, which includes:

  • Key membership targets
  • Membership acquisition initiatives
  • Membership renewal initiatives
  • Member engagement initiatives

The strategy may also include recommendations to revamp your membership model.

Step 4:  Annual Implementation Plan

Having a sound membership strategy is essential – but any strategy is only as good as its implementation.  We develop a step-by-step annual implementation plan that details exactly what you need to do, when to deliver on the strategy.  We can also coach and guide your team as they implement this plan, and conduct quarterly reviews ensure you stay on track and maintain momentum.

Our proven, practical and effective approach is the reason why our clients choose us for this important work.

And we’d love to work with you!

Free 1 Hour Consultation

Book an obligation-free, one hour consultation to discuss how we can help your association achieve its membership growth objectives.

It’s one thing to have a vision, but executing it and doing so to the highest standards requires experience, talent and dedication. FineHaus has brought all of these qualities to the table and more in helping ALTA grow from a casual meetup over drinks into a beacon of innovation and community on the global legal technology landscape.

Beyond consistently providing the organisational capabilities to drive the association forward on a daily basis, FineHaus has delivered services at every level of event organisation from planning all the way to operations, giving members peace of mind.

Stevie Ghiassi, Founding Chair Australian Legal Technology Association

 

“The FineHaus team have done an outstanding job since taking on association and conference management for our organisation. They have understood us and our vision and worked with us to move our association forward. Their expertise, innovation and professional support have been exemplary. We are confident that with FineHaus assisting our association, we will not only achieve our strategic aims – but far exceed them. 

“Working together as a virtual management team Nicki and Connie drove impressive growth at ALPMA, achieving significant increases in membership and sponsorship, while transforming ALPMA’s online presence, streamlining its operations and significantly increasing the financial performance and profile of ALPMA’s flagship event, the ALPMA Summit.  I can’t recommend them highly enough.”

Warrick McLean, Past President, Australasian Legal Practice Management Association

 

Strategic planning is one of the most important processes for an organisation to undertake. We were fortunate to have FineHaus as facilitators to guide us skilfully through what can be a challenging and often time-fraught process. We highly recommend them to any organisation about to undertake this journey.”

Karen Lee, CEO, Institute of Professional Editors

 

FineHaus worked with the Asset Management Council to review the membership model in an effort to enhance value for membership, increase utilisation of services and increase membership reach. The work undertaken was comprehensive and robust, providing confidence that the new membership model to be implemented will succeed.

Dr Anne Gibbs, CEO, Asset Management Council