Another action packed Australasian Society for Association Executives (AuSAE) ACE Conference drew to a close in sunny Brisbane yesterday, living up to its promise to help members ‘uphold traditions and create the future’. The hands-down highlight of ACE for me was the keynote speaker Gus Balbontin, who exploded on stage, delivering an energetic, inspiring key […]
When a prospective member asks you or someone from your membership association “why should I join” – what do you say? If a prospective member visits your website to check your association out before deciding to join, as most will do these days, what does your website say about why they should join? What does […]
How to measure member satisfaction and engagement at your association By definition, membership associations exist to serve their members – so ensuring your members are satisfied and engaged is a key strategic priority for every association. It seems obvious that, in order to deliver on this strategic priority, you need to know how just how […]
All membership associations are striving to achieve highly engaged members – those who value their membership and rate overall performance of their association highly. Not only are these members happier – they are also much more likely to recommend your association to others, use your services and to renew their memberships each year. Every association […]
US-based membership marketers, Marketing General Incorporated, conduct annual, free research for membership associations and 2017 marks the ninth year of this research. While most participating associations are American, it makes interesting reading for anyone trying to achieve membership growth. Better still, the report is freely available from their website. Download MGI’s 2017 Membership Marketing Benchmarking Report. This […]