Member Research | CANEGROWERS

FineHaus worked with CANEGROWERS to conduct quantiative and qualitative research into:

  • the outlook for the sugarcane industry and key industry issues
  • the business needs and confidence of growers
  • cane grower farming plans and practices
  • member satisfaction with CANEGROWERS
  • member engagement with CANEGROWERS communications, services and resources.

FineHaus conducted online quantiative research to provide data-driven insights to inform strategy for CANEGROWERS moving forward and focus group research to further explore and develop opportunities flagged in the quantiative research.

FineHaus also conducted targeted focus groups and key stakeholder interviews to further explore the results of the research.

Here’s what CANEGROWERS had to say about working with us on this project:

“FineHaus brought to our research project, a unique combination of member research experience, adaptability and a deep, hands-on understanding of what makes membership associations tick. The results were insightful! We are using their practical recommendations and the rich member data to support our membership engagement strategy and drive member value.”

Matt Kealley, Membership Engagement & Innovation Manager, CANEGROWERS