Marketing Review & Plan | Institute for Professional Editors

FineHaus Director, Nicki Hauser  worked with the Institute of Professional Editors (IPEd) to develop their FY18 marketing plan to support the achievement of IPEd’s strategic plan.  This project included:

• a comprehensive review of IPED’s existing marketing and communications collateral, digital presence, campaigns and tools
• the development of an FY18 marketing plan, following FineHaus’ proprietary Membership Journey methodology
• a detailed marketing implementation project plan and timeline
• creation of a communications and blog schedule
• presentation of the strategy to the IPEd Board and staff.

Here’s what they had to say about working with FineHaus:

It was an absolute pleasure to engage Nicki Hauser again for a project to develop IPEd’s marketing strategy. We had engaged FineHaus previously to assist our organisation through a strategic planning process that was a success, so it was a natural choice to work with Nicki again. The strategy was thorough and I appreciate Nicki’s approach in ensuring that we had targets that suited the size and resourcing of our organisation. I look forward to working with FineHaus again in the future. 

Karen Lee, CEO