Tourism Council WA is the peak body representing tourism businesses, industries and regions in Western Australia. The Council promotes the value of tourism, facilitates sustainable tourism development and advocates industry policy on behalf of members.
The project included a revamp of its current membership model, a review of its service offerings to identify opportunities for enhancment and new services, plus recommendations on strageies to enhance its value proposition and support membership retention and growth.
The recommended new model was approved by the TCWA Board and is currently being implemented.
“FineHaus’ approach was rigorous, informed by data-driven member insights and highly practical. The result is a streamlined model that delivers strong value to tourism operators and organisations reliant on a vibrant tourism economy.”
Evan Hall, CEO Tourism Council WA